TELEKINIZE THE RAINBOW Clemenger BBDO Sydney para Skittles

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TELEKINIZE THE RAINBOW

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Sector Caramelos, bombones
Media Direct, Case study
Mercado Australia
Agencia Clemenger BBDO Sydney
Publicado marzo 2013

Premios

Spikes Asia 2013
Direct Best Use of Digital Media in a Direct Campaign Gold
Promo & Activation Best Use of Digital Media in a Promotional Campaign Gold
Direct Consumer Products Silver
Digital Games Silver
Promo & Activation Consumer Products Bronze

Creditos y descripciones

Client WRIGLEY
Product SKITTLES
Entrant CLEMENGER BBDO SYDNEY, AUSTRALIA
Type of Entry Digital: Digital Tools
Category Games
Title TELEKINIZE THE RAINBOW
Product/Service SKITTLES
Entrant Company : CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising Agency : CLEMENGER BBDO SYDNEY, AUSTRALIA
David Halter Clemenger Bbdo Sydney Planner
Ryan O'connell Clemenger Bbdo Sydney Planner
Toby Royce Clemenger Bbdo Sydney Editor
Anthony Tiernan Clemenger Bbdo Sydney Sound Engineer
Jacqueline Nunns Clemenger Bbdo Sydney Account Services
Anna Walters Clemenger Bbdo Sydney Account Services
Emily Perrett Clemenger Bbdo Sydney Group Account Director
Sophie Stone Clemenger Bbdo Sydney Set Design
Ben Cai Robotics Engineer
Joshua Brown Clemenger Bbdo Sydney Developer
John Knutsson Clemenger Bbdo Sydney Programmer
Crystal Rata Clemenger Bbdo Sydney Associate Producer
Dave Flanagan Clemenger Bbdo Sydney Producer
Airi Nakayama Clemenger Bbdo Sydney Designer
Ben Clare Clemenger Bbdo Sydney Copywriter
Luke Hawkins Clemenger Bbdo Sydney Art Director
James Theophane Clemenger Bbdo Sydney Digital Creative Director
Paul Nagy Clemenger Bbdo Sydney Executive Creative Director
LINKS
Entry URL: http://dataport.com.au/skittles-telekinize-2/#&panel1-6
BRIEF EXPLANATION
On average, just 6% of fans engage with a brand's Facebook Page after ‘liking’ it. To a brand like Skittles, that’s just terrible. So we created an experience that enabled people to interact with the Skittles brand on Facebook in a way never before possible: we gave them telekinetic powers. To do this, we built WiFi-controlled robots - to which Skittles were attached via magnets. Then we developed facial recognition technology that read users’ eye movements via their webcam, and relayed the commands directly to the robots - enabling the world to move Skittles seemingly with their minds.