Adi TT brochure hack Razorfish Berlin para Audi

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Adi TT brochure hack

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Sector Coches
Media Direct
Mercado Alemania
Agencia Razorfish Berlin
Associate Creative Director Yasushi Zonno
Executive Creative Director Preethi Mariappan
Art Director Diego Margini
Publicado abril 2015

Premios

Cannes Lions, 2015
MOBILE CREATIVE USE OF TECHNOLOGY: AUGMENTED MOBILE EXPERIENCE BRONZE

Creditos y descripciones

Brand: Audi
Media: DM
Category: Automotive
Agency: Razorfish
Geo: Germany
Audi: Adi TT brochure hack
An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit.
Advertising Agency: Razorfish, Berlin, Germany
Executive Creative Director: Preethi Mariappan
Group Creative Director: Chris May
Associate Creative Director: Yasushi Zonno
Senior Art Director: Daniel Righi
Art Director: Diego Margini
Motion Graphics: Henrik Oestergaard
Software Developer: Marco Koeppel
Concept Developer: Anna Dressler
Junior Concept Developer: Fay Kornmeier
Account Director: Caren Erhardt
Project management: Tobias Hering