McDonald's Direct, Design & Branding Gift Wrap Redeemed for a Cheeseburger, 2 DDB Stockholm

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Gift Wrap Redeemed for a Cheeseburger, 2

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Sector Comida rápida
Media Direct, Design & Branding
Mercado Suecia
Agencia DDB Stockholm
Creative Director Fredrik Simonsson
Art Director Leo Dal
Copywriter Sebastian Snygg
Publicado diciembre 2017

Creditos y descripciones

Category: Food
Media: Direct
Brand: McDonald's
Agency: DDB
Geo: Sweden
Advertising Agency: NORD DDB, Sweden
Creative Director: Fredrik Simonsson
Art Director: Leo Dal
Copywriter: Sebastian Snygg
Graphic Designers: Sebastian Reinbring, Isabel Ambring
Account Manager: Stina Nyberg
Account Director: Johan Molitor
Published: December 2017
Synopsis:
Trying to find the perfect Christmas gifts can turn out to be rather stressful. So, in an attempt to ease the Christmas anxiety, McDonald's in Sweden have launched a special gift wrap that almost guarantees any gift to be well-received at Christmas Eve. A McDonald's franchise owner in Sweden is now offering the guests a special Christmas gift wrap which can be returned and exchanged for a free Cheeseburger after Christmas. The gift wrap is also designed to look like the classic Cheeseburger wrapping (obviously), which will make for an unexpected sight under the Christmas tree. The Cheeseburger Gift Wrap is only available in selected McDonald's restaurants in Sweden.
This sheet of paper is worth a cheeseburger.