The Last Mask [image] 2 J. Walter Thompson Bogota para Natalia Ponce De Leon Foundation

The Last Mask [image] 2

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Direct
Mercado Colombia
Agencia J. Walter Thompson Bogota
Creative Director Nicolas Acosta, Jaime Perea
Art Director Claudia Castiblanco
Photographer Jorge Oviedo Photographer, Alejandra Quintero Sinisterra, Pablo Salgado, Camilo Ponce De Leon
Agencia de production Rhayuela Films
Director Jaime Osorio
Publicado agosto 2016

Premios

Cannes Lions 2017
Creative Effectiveness Creative Effectiveness: Creative Effectiveness for Good Silver Lion

Creditos y descripciones

Vp Creative / Chief Creative Officer: Rodolfo Borrell Helu (J. Walter Thompson Colombia)
Executive Creative Director: Claudia Murillo (J Walter Thompson Colombia)
Creative Director: Jaime Perea (J. Walter Thompson Colombia)
Creative Director: Nicolas Acosta (J. Walter Thompson Colombia)
Senior Copywrtiter: Andres Peña (J. Walter Thompson Colombia)
Senior Art Director: Claudia Castiblanco (J. Walter Thompson Colombia)
Agency Production Director: Maria Medina (J. Walter Thompson Colombia)
Director: Jaime Osorio (Rhayuela Films)
Producer: Ana Maria Tarazona (Rhayuela Films)
Producer: Fernando Chica (Rhayuela Films)
Dp: David Gallego (Rhayuela Films)
Founder & Director: Natalia Ponce De Leon (Fundación Natalia Ponce De Leon)
Executive Creative Director: Miguel Andres Norato (J. Walter Thompson Colombia)
Photographer: Pablo Salgado (Pablo Salgado Photography)
Photographer: Camilo Ponce De Leon (Ponce De Leon Photography)
Photographer: Alejandra Quintero Sinisterra (Alejandra Quintero Sinisterra)
Photographer: Jorge Oviedo (Jorge Oviedo Photography)
Agency Production: Cesar Tinjaca (J. Walter Thompson Colombia)
Vp Accounts: Angelica Escuceria (J. Walter Thompson Colombia)
General Director: Wilma Calderon (Mediatica)
Sound Producer: Alex Sanchez (Sonic Boom)
General Director: German Olaya (Santachava)
Digital Creative Director: Carlos Carbonel (J. Walter Thompson Colombia)
Community Manager: Laura Nariño (J. Walter Thompson Colombia)
Agência/Agency: J. Walter Thompson Bogota
Anunciante/Advertiser: Fundación Natalia Ponce de Leon
Diretor de criação/Creative Director: Jaime Perea / Nicolas Acosta
Produtor da agência/Agency Producer: Maria Medina
Fotógrafo/Photographer: Pablo Salgado / Camilo Ponce de Leon / Alejandra Quintero Sinisterra / Jorge Oviedo
Redator/Editor: Andres Peña
Produtora de som/Sound Production: Alex Sanchez – Sonic Boom
Outros créditos:
Rodolfo Borrell – Chief Creative Officer (J. Walter Thompson Colombia)
Claudia Murillo, Miguel Andres Norato – Executive Creative Director (J. Walter Thompson Colombia)
Ana Maria Tarazona, Fernando Chica – Producer (Rhayuela Films)
David Gallego – Dp (Rhayuela Films)
Cesar Tinjacá – Agency Production (J. Walter Thompson Colombia)
Angelica Escruceria – Vp Accounts (J. Walter Thompson Colombia)
Wilma Calderon – Directora (Mediatica) / German Olaya – General Director (Santachava)
Carlos Carbonel – Digital Creative Director (J. Walter Thompson Colombia)
Laura Nariño – Communitty Manager (J. Walter Thompson Colombia)
Diretor de Arte/Art Director: Claudia Castiblanco
Produtora/Production Company: Rhayuela Films
Diretor/Director: Jaime Osorio
Sinopse:
Colombia is the country with the highest number of acid attacks towards women, a reality that was invisible until March 27th, 2014 When a video of Natalia ponce been attacked was shown in all news channelsBut she didn´t became a victim, she became a fighter for victim’s rights, recognize by all for the mask she wears, Convincing congress to pass a law that gives 50 year sentence against aggressors. But, the attacks continued and the aggressors weren’t being pursued.Now she had to rally a country to make her fight theirs, pressuring government to commit to this law and health institutions to provide the right care.