THE X-TENT COVER FOR NISSAN X-TRAIL TBWA\ Istanbul para Nissan

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THE X-TENT COVER FOR NISSAN X-TRAIL

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Sector Coches, SUV & Four Wheel Drive
Media Direct
Mercado Turquía
Agencia TBWA\ Istanbul
Executive Creative Director Emre Kaplan
Art Director Cem Bilgi
Copywriter Yigit Irde
Account Supervisor Mine Silen
Publicado marzo 2013

Creditos y descripciones

Advertiser: NISSAN
Agency: TBWA\ISTANBUL
Category: Cars & Automotive Services
Advertising campaign: THE X-TENT COVER FOR NISSAN X-TRAIL
Executive Creative Director: Emre Kaplan (TBWA\Istanbul)
Art Director: Cem Bilgi (TBWA\Istanbul)
Account Director: Didem Tamer Gul (TBWA\Istanbul)
Account Supervisor: Mine Silen (TBWA\Istanbul)
Creative Head: Kerim Gursel (TBWA\Istanbul)
Chief Strategy Officer: Toygun Yilmazer (TBWA\Istanbul)
Copywriter: Yigit Irde (TBWA\Istanbul)
Agency Producer: Ovunc Hitay (TBWA\Istanbul)
Video Case Director: Thor Saevarsson (Depo Film)
Strategy Director: Tugyan Celik (TBWA\Istanbul)
Music Composer: Yigit Irde (Opus Audio)
Chief Creative Officer: Ilkay Gurpinar (TBWA\Istanbul)
Tent Designer: Murat Ucan (Depo Film)
Strategy Planner: Nisan Danisman (TBWA\Istanbul)
Agency Producer: Alev Cihan (TBWA\Istanbul)
Video Case Producer: Burcak Bakla (Depo Film)

Client Brief Or Objective
Nissan’s crossover SUV, the X-Trail is mostly perceived as an urban car because of its segment. We needed to show people that X-Trail is in fact a dual-purpose vehicle, designed both for city and for off-road.

Execution
The X-Tent Cover is a dual-purpose design, just like the Nissan X-Trail. In the city, it serves as a car cover, protecting the shiny elegance of your X-Trail. In the nature, it becomes a camping tent, creating the perfect occasion for off-road adventures with X-Trail.

Implementation
The X-Tent Cover. The World’s first car cover that can transform into a camping tent. We decided to offer the X-Tent Cover as a gift with every new X-Trail.

Outcome
Displayed on Nissan showrooms, the X-Tent Cover generated a great public feedback and a raise of 30% on Nissan X-Trail test-drive sign ups.Plus, the X-Tent Cover helped raise Nissan owners' loyalty and emotional attachment to the brand, which is one of the main investment areas for Nissan.