Race for the Gold in Cabify Social Animals Lisbon para Nos Audiovisuais

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Race for the Gold in Cabify

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Sector Records & Videos
Media Direct
Mercado Portugal
Agencia Social Animals Lisbon
Creative Director João Pedro Baptista
Art Director Tiago Eleutério, Mariana Lamas
Copywriter João Pedro Baptista
Publicado marzo 2017

Creditos y descripciones

Category: Electronics, Technology
Media: Experiential
Brand: Cabify
Brand: Nos Audiovisuais
Agency: Social Animals
Geo: Portugal
Advertising Agency: Social Animals, Lisbon, Portugal
Creative Director / Copywriter: João Pedro Baptista
Art Director: Tiago Eleutério, Mariana Lamas
Strategy Director: Filipa Maurício
Account Director: Gonçalo Cardoso
Account Manager: Susana Raposo
Media Director: Gustavo Gonzalez
Additional Credits: Inês Caramelo, Inês Gervásio
Published: March 2017
Description: For the release of the movie "Gold" distributed in Portugal by Nos Audiovisuais, the advertising agency Social Animals created an Activation for Cabify in partnership with Os Filmes da Zona Indie that invited passengers to enter a Race for the Gold.
The concept behind this idea was the incredible true story of a man that turned his quest for a gold mine into an obsession. Matthew McConaughey is the star of this movie that premiered on March the 2nd. It was a two-day Activation in Lisbon and Oporto and received the support of many vehicles that Cabify provided. Hiding inside the cars were tickets for the premiere of the movie and one of the cars was previous prepared to capture images of the days trips.