Penguin Books Direct, Design & Branding Penguin Little Black Classics Penguin Publishing

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Penguin Little Black Classics

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Sector Libros
Media Direct, Design & Branding
Mercado Estados Unidos
Agencia Penguin Publishing
Publicado enero 2016


D&AD Awards, 2016
Book Design Trade Covers Wood Pencil

Creditos y descripciones

Agency: Penguin Books
Client: Penguin Classics
Creative Director Jim Stoddart
Designer Jim Stoddart
Design Penguin Books
The Little Black Classics are a brand evolution of Penguin Classics. The creative/design developed hand in hand with the publishing ambitions and production confinements of the editorial plan. Primarily designed to compliment the main ‘black-spine’ Penguin Classics series; to echo colouring, fonts, and the white branding strip (—pushed wider in the Little Black Classics series as an anniversary wink to the first Penguin tri-band covers), these purely typographic covers extend and transform the continuity of Penguin brand language.