Gift A Moment, 3 Cossette Vancouver para McDonald's

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Gift A Moment, 3

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Digital
Mercado Canadá
Agencia Cossette Vancouver
Associate Creative Director Scott Schneider, Pierre Chan
Executive Creative Director Michael Milardo
Art Director Grace Chon, Grace Cho
Copywriter Cameron Spires
Illustrator Adela Kang
Publicado febrero 2017

Creditos y descripciones

Category: Public Interest, NGO
Media: Digital
Name: Gift A Moment
Client: Ronald McDonald House BC & Yukon
Advertising Agency: Cossette
Executive Creative Director: Michael Milardo
Agency Producer: Emily Miller / Philippa Groom
Group Account Director: Scott Barr
Account Executive: Rheanne Sleiman
Associate Creative Director: Pierre Chan / Scott Schneider
Art Director: Grace Cho
Copywriter: Cameron Spires
Studio Artist: Jessica Marte
Chief Executive Officer: Richard Pass
Director of Communications: Shannon Kidd / Sheila Kern
Communications Coordinator: Robyn Ives
Illustrator: Adela Kang
ABOUT: 73 individual fundraisers were created on GoFundMe to represent the 73 rooms / families in Ronald McDonald House BC and Yukon. Each fundraiser represents a unique family moment people can donate to (ex: finger painting, family game night, bedtime story). Many of the moments actually feature real families, bravely sharing the story of their seriously ill child.