LICENSE TO DRIVE Grey Singapore para Vesper Gourmet Lounge

LICENSE TO DRIVE

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Sector Traffic safety (en), Against alcohol (en)
Media Direct
Mercado Singapur
Agencia Grey Singapore
Copywriter Karn Singh
Producer Bobby Koh
Publicado mayo 2013

Creditos y descripciones

Advertiser: VESPER GOURMET LOUNGE
Agency: GREY GROUP SINGAPORE
Category: Public Health & Safety, Public Awareness Messages
Producer: Bobby Koh (Grey Group Singapore)
Production Manager: Bobby Koh (Grey Group Singapore)
DI Artist : Fedinandus Oen (Grey Group Singapore)
Interactive Developer: Sandeep Bhardwaj (Grey Group Singapore)
Senior Interactive Designer: Sudhir Sumarty (Grey Group Singapore)
Senior Art Director: Tan Giap How (Grey Group Singapore)
Chief Creative Officer: Ali Shabaz (Grey Group Singapore)
Senior Art Director: Deng Yingzhi (Grey Group Singapore)
Copywriter: Karn Singh (Grey Group Singapore)

Implementation
There will be no drunk driving if the option of driving under the influence of alcohol is taken away from people.

Client Brief Or Objective
The task was to reduce the number of drivers driving drunk after a night out at Vesper, a bar in Ho Chi Minh City, Vietnam.

Execution
License to Drive – a locker that stops drivers from driving home drunk. When a customer drives to Vesper, a valet parks their car. The keys are then placed inside a special locker. When a customer wishes to leave, he’s asked to blow into a breathalyzer that controls the locker. If the alcohol reading is below the legal limit to drive, the locker releases the key.But, if the alcohol content is above the permissible limit, the locker stays shut.The Vesper representative then sends for a ‘Drink & Drive Service Driver’ who drives the customer home free of charge.

Outcome
The initiative is an ongoing one and as of today, 246 drunk drivers have been prevented from getting behind the wheel and endangering the lives of many.