Enter Sandbox POL Oslo para Audi

Archivo de publicidades » Making of » Audi » Enter Sandbox

Enter Sandbox

Añadir a la colección
Añadir una nota
Sector Coches
Media Making of
Mercado Noruega
Agencia POL Oslo
Agencia de production MediaMonks
Publicado febrero 2017

Premios

D&AD 2017
Branded Content & Entertainment Immersive Yellow Pencil

Creditos y descripciones

The Making of Audi
Audi Norway have teamed up with creative agency, POL, and digital production powerhouse, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Media: Ambient
Category: Automotive
Client: Audi
Agency: POL, Oslo
Production: MediaMonks
Country: Norway