The Making Of The New Vitz Story Tugboat para Toyota

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The Making Of The New Vitz Story

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Sector Coches
Media Making of
Mercado Japón
Agencia Tugboat
Executive Creative Director Yasumichi Oka
Creative Director Taku Tada, Hideaki Ooki
Art Director Seijo Kawaguchi
Agencia de production Tohokushinsha Film Corporation
Director Hideyuki Tanaka
Publicado enero 2017

Creditos y descripciones

Creative agency Tugboat and Director Hideyuki Tanaka came up with a genius way to subvert the traditional car advert format, taking inspiration from VFX breakdown reels for previous commercials by Australian company, Alt.vfx.
In the film, shot with production company Tohokushinsha, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way.
Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes.
Media: The Making Of
Category: Automotive
Client: TOYOTA MARKETING JAPAN CORPORATION
Agency: Tugboat, Tokyo
Production: Tohokushinsha Film Corporation
Country: Japan
Campaign file: Download campaign file
Director: Hideyuki Tanaka
Executive Creative Director: Yasumichi Oka
Creative Director: Taku Tada
Creative Director: Hideaki Ooki
Art Director: Seijo Kawaguchi
Producer: Takashi Ito
Executive Producer: Masakatsu Kasai
Executive Producer: Takeshi Takada
DoP: Ekkehart Pollack
Visual Effects: Alt.vfx
Visual Effects: Jay Hawkins
Sound Design: Songzhu