The BMW Gesture Controlled Banner Demner, Merlicek & Bergmann para BMW

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The BMW Gesture Controlled Banner

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Sector Coches
Media Digital, Case study
Mercado Austria
Agencia Demner, Merlicek & Bergmann
Executive Creative Director Dushan Drakalski
Creative Director Francesco Bestagno, Marian Grabmayer
Copywriter Marc Luedemann
Publicado abril 2016


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Creditos y descripciones

Campaign name:
Registrant: Demner, Merlicek & Bergmann
Brand name: BMW Austria
Executive Creative Director: Dushan Drakalski
Creative director: Francesco Bestagno, Marian Grabmayer
Account Director / Manager: Account Supervisor: Christin Herrnberger, Account Manager: Julia Dragosits
Copywriter: Marc Luedemann
Digital creative: Marc Metzler
Other credits: Programmer/Producer: Matthias Dorer
Creative idea explanation: With BMW Gesture Control, selected functions can be operated by means of defined hand movements. The problem: To experience Gesture Control, you have to sit in one of the cars of the BMW 7 series. Our goal was to make it easy accessible for everyone – with the BMW Gesture Controlled Banner. Like in the car simple hand movements like “swiping” or “pointing” can be used to experience the content on the banner. Leaving all features of the BMW 7 series in the users hands.