Image Hack Mindshare Copenhagen para Dove

Image Hack

Añadir a la colección
Añadir una nota
Sector Maquillaje y productos de belleza
Media Digital, Case study
Mercado Dinamarca
Agencia Mindshare Copenhagen
Creative Director Kenneth Kaadtmann
Art Director Sune Overby Sørensen
Copywriter Anne Ingevold
Publicado abril 2017

Creditos y descripciones

Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape.
Media: Interactive/ Case Study
Category: Health & safety
URL: http://imagehack.org/
Client: Dove
Agency: Mindshare, Denmark
Country: Denmark
Art Director: Sune Overby Sørensen
Copywriter: Anne Ingevold
Creative Director/ writer: Kenneth Kaadtmann
Client Director: Michael Hansen
Strategy: Mette Bierbum Bacher
Digital Designer: Andreas Berglund
Media Buyer: Henrik Welling