Images with soundtracks Publicis Pixelpark Berlin para FotoOto

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Images with soundtracks

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Sector Mobile applications
Media Publicidad en TV y cine, Digital
Mercado Alemania
Agencia Publicis Pixelpark Berlin
Publicado abril 2017

Creditos y descripciones

Media: Casefilm
Agency: Publicis Pixelpark
Client: FotoOto
Product: photo app
Country: Germany

FotoOto im iTunes App Store:
Website of FotoOto:
FotoOto at Instagram:

Publicis Pixelpark develops FotoOto, a photo app for people with visual impairments – and for all those who don't just want to see an image
Digital social life is increasingly dominated by images. Be it Facebook, Instagram or Snapchat, text is being replaced by photos and videos everywhere we look. To a large degree, this development is excluding people with visual impairments. Publicis Pixelpark demonstrates that inclusion can work in social media – with FotoOto, a smartphone app which provides photos with lots of additional information in a unique way as soon as they are taken. These special images enable the blind and visually impaired to finally take part in social networks. As a result, for the first time about 325 million people worldwide – and about 1.2 million in Germany – can record their particular emotions, moments and memories and share them with others.

How it works:
A simple interface design makes the camera easier to use. Integrated image recognition reads out aloud what is to be seen on the image. FotoOto then converts the picture into individual sounds and thus into unique soundscapes. With one click, audio commentary or ambient sounds can be added to the photo.