Liza Alert Digital, Case study Liza Alert, To Delay Means To Kill TWIGA Moscow

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Liza Alert, To Delay Means To Kill

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Digital, Case study
Mercado Rusia
Agencia TWIGA Moscow
Publicado abril 2015

Creditos y descripciones

What can you do if your child gone missing? Panic? Start to search? Wait? You should know that the first thing to do is to report your missing child as soon as possible because to delay means to kill! In 2014 TWIGA Moscow created «The lost children memorial», a project for Russian charity organization LizaAlert to make people experience the shocking truth - to delay means to kill. The 4 meters height hourglass containing a figure of a little girl and earth that pours over the head of the girl to draw attention to lack of timely actions when a child goes missing. Liza Alert charity was created in 2010 in the name of Liza Fomkina. A five year old girl got lost in the woods and for five days almost no one was searching for her. Only when the information hit the internet hundreds of people came forward and started to act. Liza was found but it was too late. If the search had started even one day earlier this story could have ended differently. In four years LizaAlert charity found tens of missing children. The reasons why they go missing vary – they run away, get lost or get in an accident or fall victims to a felony. Whatever the reason the key role in saving a child is of time passed from the moment the child went missing till the start of the search. There was one great problem LizaAlert volunteers faced in Russia. Since Soviet time people in Russia belive that you can only report a missing person after 3 days, which is totally untrue and actually though the first forty eight hours are the most important for the search and safe return. That’s why it was necessary to let people know that waiting 3 days reduces the chance of finding a person alive by 50 percent which is practically signing a death warrant. TWIGA Moscow decided to demonstrate what happens when we are not able to act immediately. An hourglass shaped installation with a little girl inside appeared in the centre of Moscow saying «To delay means to kill!». Day by day earth poured over the girl’s head slowly burying her. Within 3 days the girl was buried at least 50% emphasizing the sadness because we were only able to start to act when the chances of helping were already less than 50%. This installation was named «The lost children memorial
Category: Charities & appeals
Client: Liza Alet
Agency: TWIGA, Moscow
Country: Russia