4MATIC Adaptive Book Roncaglia & Wijkander para Mercedes-Benz

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4MATIC Adaptive Book

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Sector Coches
Media Digital, Case study
Mercado Italia
Agencia Roncaglia & Wijkander
Creative Director Haris Amiel, Carla Leveratto
Art Director Marco Fresta
Senior Copywriter Bruno Puntura
Creative Anna Gerber, Britt Iversen
Agencia de production Psycle
Director Alex Fry
Publicado junio 2017

Creditos y descripciones

Category: Automotive
Media: Digital
Brand: Mercedes
Agency: Gruppo Roncaglia
Geo: Italy
Advertising Agency: Gruppo Roncaglia, Italy
Creative Director: Carla Leveratto
Creative Supervisor / Art Director: Marco Fresta
Senior Copywriter: Bruno Puntura
Client Service Director: Lorenzo Lorato
Account Supervisor: Federico Lombardi
Senior Account Manager: Tia Portelli
Social Media / Community Manager: Valeria Cinelli
Senior Digital Developer: Simone Tricarico
Production: Psycle
Director: Alex Fry
Senior Project Manager: Scott Mathers
Creative Director: Haris Amiel
Ideation Director: Mark Gristock
Design / Motion: Albert Sanjuan, Alejandro Castellanos, Ana Costa
Technical Lead: Mike Parsons
Interface Developers: Rich Dooley, Leah Thompson
Editor: Visual Editions
Creative / Editorial Direction: Anna Gerber, Britt Iversen
Published: June 2017
Synopsis:
4MATIC is the most advance all-wheel drive system, adapting the car to a person's context whatever it might be. Mercedes needed to communicate such technology in a way that felt personal and relevant, reflecting the current conditions of everyone we reached. So we partnered with Google and, after months of coding, Gruppo Roncaglia, Rome created the 4Matic Adaptive Story. The first story that automatically adapts the narrative and visual elements to the reader's context, just like 4MATIC does.