People You May Know TDI Group, Minsk para The Ministry of Internal Affairs of the Republic of Belarus

People You May Know

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Sector Gobiernos y otras autoridades
Media Digital, Case study
Mercado Bielorrusia
Agencia TDI Group, Minsk
Creative Director Anna Tishkevich
Art Director Alex Litovka
Copywriter Anna Tishkevich
Publicado abril 2017

Creditos y descripciones

Category: Electronics, Technology
Media: Digital
Brand: The Ministry of Internal Affairs of the Republic of Belarus
Agency: TDI Group
Geo: Belarus
Advertising Agency: TDI Group, Misnk, Belarus
Creative Director / Copywriter: Anna Tishkevich
Art Director: Alex Litovka
Published: April 2017
Description: In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over
000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool.