Theraflu Thermoscanner Saatchi & Saatchi Warsaw para Theraflu

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Theraflu Thermoscanner

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Sector Medicamentos sin receta (medicamentos para el dolor, el resfrío y la gripe)
Media Digital, Case study
Mercado Polonia
Agencia Saatchi & Saatchi Warsaw
Creative Director Kamil Majewski
Art Director Frédéric Doms, Patrycja Lukjanow
Copywriter Piotr Osinski, Marine Queré
Publicado abril 2016

Premios

Eurobest Awards 2016
Outdoor Digital Outdoor: Interactive & Dynamic Billboards / Posters Bronze Eurobest

Creditos y descripciones

Agency: Saatchi & Saatchi Poland Warsaw, Poland
Client: Glaxosmithkline Consumer Healthcare
Product: Theraflu
Entrant: Saatchi & Saatchi Poland Warsaw, Poland
Title: Theraflu Thermoscanner
Product/Service: Theraflu
Idea Creation: Saatchi & Saatchi Poland Warsaw, Poland
Idea Creation 2: Saatchi & Saatchi Carouge, Switzerland
Idea Creation 3: Interactive Solutions Warsaw, Poland
Pr: Msl Group Warsaw, Poland
Global Chief Creative Officer: Jason Romeyko (Saatchi & Saatchi Switzerland)
Executive Creative Director EMEA: John Pallant (Saatchi & Saatchi)
Creative Director: Kamil Majewski (Saatchi & Saatchi Poland / Interactive Solutions)
Copywriter: Piotr Osiński (Saatchi & Saatchi Poland / Interactive Solutions)
Art Director: Patrycja Lukjanow (Saatchi & Saatchi Poland / Interactive Solutions)
Copywriter: Marine Quéré (Saatchi & Saatchi Switzerland)
Art Director: Frédéric Doms (Saatchi & Saatchi Switzerland)
Executive Design Director: Rafał Nagiecki (Saatchi & Saatchi Poland / Interactive Solutions)
Digital Design Director: Rafał Bauer (Saatchi & Saatchi Poland / Interactive Solutions)
Digital Designer: Tomasz Szczyciński (Saatchi & Saatchi Poland / Interactive Solutions)
Global Digital Director: Magdalena Kubacka (Saatchi & Saatchi Switzerland)
Business Director: Paulina Ufel (Saatchi & Saatchi Poland / Interactive Solutions)
Account Manager: Izabela Siek (Saatchi & Saatchi Poland / Interactive Solutions)
Brand & Communication Planner: Marek Rosłan (Saatchi & Saatchi Poland / Interactive Solutions)
Director of Global Creative PR: Lee Sharrock (Saatchi & Saatchi)
Creative Technologist: Michał Księżuk (Saatchi & Saatchi Poland / Interactive Solutions)
Junior TV Producer: Olga Ładna (Saatchi & Saatchi Poland / Interactive Solutions)
Project Manager: Piotr Sobiech (Ejsak Group)
Managing Director: Arek Ejsak (Ejsak Group)
Marketing Director Poland: Arkadiusz Budziński (GlaxoSmithKline Consumer Healthcare)
Area Marketing Manager, Respiratory Health Multisymptom, CEE: Zoltan Rantal (GlaxoSmithKline Consumer Healthcare)
Theraflu Senior Brand Manager Poland: Adam Mickiewicz (GlaxoSmithKline Consumer Healthcare)
SVP Creative Director: Daniel Mailliard (Saatchi & Saatchi)
Brief Explanation
We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.
Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.
People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.
After measuring their temperature people were directed to prepare for a flu season with Theraflu.