Nissan Digital, Direct, Case study Pay With Energy Café DigitasLBi

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Pay With Energy Café

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Sector Coches, Anuncios de servicio público , Las cuestiones ambientales y de los animales
Media Digital, Direct, Case study
Mercado Francia
Agencia DigitasLBi
Creative Director Claudio Vieira
Creative Thomas Marcusson, Andre G. Gray
Agencia de production Pavillon Noir
Publicado mayo 2017

Creditos y descripciones

Category: Industrial, Agriculture
Media: Digital
Brand: Nissan
Agency: Digitas
Geo: France
Advertising Agency: DigitasLBi, Paris, France
Creative Director: Claudio Vieira
Creatives: Andre G. Gray, Thomas Marcusson
Producer: Laurianne Verkhovskoy / La Belle Façon
Production Company: Pavillon Noir
DOP: Ben Berzerker
Published: May 2017
Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself.