GOTOGETHER [video] VML Kansas City para Kashi

GOTOGETHER [video]

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Sector Cereales
Media Publicidad en TV y cine, Digital, Making of
Mercado Estados Unidos
Agencia VML Kansas City
Publicado abril 2016

Creditos y descripciones

Brand: Kashi
Category: Confectionery, Snacks
Creative Agency: VML
Executive Creative Director, John Godsey
Group Creative Director, Alli Pierce
Creative Director, Ryan Simonet
Creative Director, Betsy Jemas
Senior Art Director, Joshua Eithun
Art Director, Mars Denton
Senior Producer, Ethan Downing
Description:
Kashi enlists noted composer Diego Stocco, who uses environmental elements to create beautiful music, for its new GOTOGETHER campaign. In other words, Stocco creates “plant-powered music." The ad uses the juxtaposition between lifestyle activities and the sounds the ingredients make, mixing ingredient imagery in motion with lifestyle shots – perfectly depicting the harmony between GOLEAN and living a radiant life.