From waste to wasted, 2 Fitzroy Amsterdam para Fitzroy

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From waste to wasted, 2

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Sector Publicidad y comunicaciones, Las cuestiones ambientales y de los animales , Rum
Media Digital, Promo / PR, Design & Branding
Mercado Países Bajos
Agencia Fitzroy Amsterdam
Publicado mayo 2017

Creditos y descripciones

Fitzroy Premium Navy Rum - The first sustainable rum
Website: http://www.fromwastetowasted.n...
Advert title(s): From waste to wasted
Advertising Agency (Name, City, Country): Fitzroy Amsterdam, Netherlands
Production Company: Fitzroy Amsterdam
Production Company creatives (Role+Name): Fitzroy Amsterdam
Published/Released (Month, Year): May 2017
Date of Release: 28th May 2017
Description/Release synopsis:
Fitzroy uses washed up Coca-Cola labels for world’s first sustainable rum label.
Options feel limited for many of us when it comes to solving problems as big as the pollution of the ocean. Amsterdam based agency Fitzroy wants to change this belief with a new promising product: Navy Rum. So drinking to forget the problems we cause, will actually contribute to solving them.
By turning waste from the North Sea into beautiful rum bottles, Fitzroy is creating sustainable packaging for their navy rum. Old glass bottles are turned into new flasks and old Coca-Cola wrappers are used to produce beautiful bottle caps. This eye-catching top looks like plastic marble. Creating a unique and distinctive design which invites people to reuse this bottle for other purposes as well. This is also the main reason the bottle itself won’t be branded, but wrapped.
Besides blending the rum, Fitzroy also blended their own nautical heritage into the product. The agency is located in an old sailor school and takes its name Fitzroy from the captain of the Beagle: Robert FitzRoy. Also known as the captain that steered Charles Darwin on his journeys of discovery. The only rum which contributes to restoring the world, to how it was once discovered by the brave captains, proudly carries the same name: Fitzroy’s Navy Rum. Of course the recipe is not your ordinary jamaican taste, it is the so called: ‘navy style’. A smooth but heavy flavour, which gives us a little nip of the bravery and willingness of the men of the past.
With the world’s first sustainable rum label, Fitzroy wants to inspire others to think of new options to re-use waste, so we can all contribute in our own way to restore our environment.