|Sector||Gobiernos y otras autoridades|
|Media||Publicidad en TV y cine, Digital, Ambiente media|
|Creative Director||Felippe Motta|
|Art Director||Pesly Krieger|
|Agencia de production||Trunkshot|
Creditos y descripciones
On the Black Consciousness Day, the Parana State Government in partnership with NGOs of racial equality, released a video. An experiment called The Image Test, where real human resource professionals were divided into two distinct groups. The first group were showed pictures of white people in everyday situations. The second group were showed pictures with identical situations, only with black people this time. The result? White people pictures were described as successful people while the images of black people were always attributed to be underemployment or even worse, vandals and thieves.