The Death Penalty Test Air Brussels, L.A. Initials para Amnesty International

The Death Penalty Test

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Publicidad en TV y cine, Digital
Mercado Bélgica
Agencia Air Brussels
Executive Creative Director Eric Hollander
Creative Director Joeri Van Den Broeck, Dieter De Ridder
Creative Sophie De Plecker, Joris Luyten
Agencia L.A. Initials
Director Jef Boes
Publicado abril 2017

Creditos y descripciones

Media: Interactive/ Digital
Category: Charities & appeals
Client: Amnesty International Belgique francophone
Agency: Air, Partner of McCann
Country: Belgium
Executive Creative Director: Eric Hollander
Creative Director: Joeri Van Den Broeck
Creative Director: Dieter De Ridder
Creative: Sophie De Plecker
Creative: Joris Luyten
Client: Amnesty International Belgique francophone
Communication Managers: Philippe Hensmans, Valérie Michaux, Zoé Spriet
Strategy: Joris Joosten
Head of Digital: Yann Balbaert
Digital Project Manager: Maxime Van Santen
Junior Data Analyst: Jean Lissac
Digital & Graphic designer: Maxime Douillet
Web developper: Géspot
Account team: Louis Gheysens, Georgia Vandenberghen, Pauline Héraly
Agency Producer: Bérengère Lurquin, Tuyen Pham
Director: Jef Boes
Photography: Jef Boes
Production: Initials LA
Assistent: Jan Opdekamp - Lisa Goethals
Grading: Visual Creations - Maarten Van Vooren
Sound: KLANKWERK – Thomas Houthave
Casting: The Profiles
Case Movie Director: Jeroen Willekens
Case Movie Production: Geronimo
Published: April 2017
Description: In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights.
That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was.