Connected Trips Miami Ad School Hamburg para BMW

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Connected Trips

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Sector Coches
Media Digital
Mercado Alemania
Agencia Miami Ad School Hamburg
Creative Director Niklas Frings-Rupp
Art Director Boreum Kim, Tania Shevereva, Belen Aragon
Publicado febrero 2017

Creditos y descripciones

Category: Automotive
Media: Digital
Brand: BMW
Agency: Miami Ad School
Geo: Germany
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creative Director: Niklas Frings-Rupp
Art Directors: Boreum Kim, Tania Shevereva, Belen Aragon
Published: February 2017
Description:
Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives.