bp Digital, Case study The Energy Within Meet the Team

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The Energy Within Meet the Team

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Sector Otros servicios y productos para los coches, Equipos deportivos
Media Digital, Case study
Mercado Reino Unido
Agencia de production PSONA Films
Publicado diciembre 2015

Creditos y descripciones

BP The Energy Within, Meet The Team by PSONA Films
Client: BP
Executive producer/copywriter - Katy Eyre
Producer/creative Lead - Tom Boden
Graphics/post production - Ben Adam-Harris
Account Team:
PSONA Films
The London 2012 Paralympic Games set a new benchmark for the profile of Para sport. For two weeks disabled people were defined by what they could do, rather than what they couldn’t. After the 2012 Games, of which it was a headline sponsor, and to continue its support for Para sport, BP became an international partner of the IPC (International Paralympic Committee), as well as a local partner to ten National Paralympic Committees and 24 Paralympic athletes around the world.