STUNNING SURPRISE BY THE CHORUS OF FANS TBWA\ Istanbul para Efes

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STUNNING SURPRISE BY THE CHORUS OF FANS

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Sector Cerveza
Media Digital
Mercado Turquía
Agencia TBWA\ Istanbul
Director Gurkan Kurtkaya
Creative Director Volkan Karakasoglu
Art Director Zeynep Orbay
Producer Yalcin Kilic
Account Supervisor Chris Direduryan
Publicado enero 2013

Creditos y descripciones

Advertiser: ANADOLU EFES
Agency: TBWA\ISTANBUL
Category: Video
Advertising campaign: STUNNING SURPRISE BY THE CHORUS OF FANS
Account Executive: Bilge Ertem (TBWA\ISTANBUL)
Account Supervisor: Chris Direduryan (TBWA\ISTANBUL)
Account Director: Ebru Egilmez (TBWA\ISTANBUL)
Director: Gurkan Kurtkaya (Soda Film)
Chief Strategy Officer: Toygun Yilmazer (TBWA\ISTANBUL)
Strategy Director: Tugyan Celik (TBWA\ISTANBUL)
Strategy Planner: Nisan Danisman (TBWA\ISTANBUL)
Composer: Omer Ahunbay (Jingle House)
Agency Producer: Ovunc Hitay (TBWA\ISTANBUL)
Creative Director: Volkan Karakasoglu (TBWA\ISTANBUL)
Producer: Yalcin Kilic (Soda Film)
Creative Head: Zeynep Karakasoglu (TBWA\ISTANBUL)
Art Director: Zeynep Orbay (TBWA\ISTANBUL)
Agency Producer: Ceyhun Sevil (TBWA\ISTANBUL)
Chief Creative Officer: Ilkay Gurpinar (TBWA\ISTANBUL)
Agency Producer: Zeynep Gencebay (TBWA\ISTANBUL)

Brief Explanation
Anadolu Efes is one of the biggest basketball teams of Turkey.But they haven’t been that successful in the last 10 years.Fans were losing interest.Our goal was to get fans excited again,and fill the empty seats.We decided to do a flashmob on the team,putting loyal fans’excitement to use.The players were invited to a charity event,where 500 fans were waiting to surprise them.In the middle of the concert, the orchestra started playing the team’s anthem.The video became a hit within the day.It was on 126 shows and many international news outlets. BBC,Euronews,the Telegraph, the Guardian.It was viewed over 5 million times on YouTube and shared over 100.000 times on Facebook and Twitter.