Lisbon’s Municipal Company of Parking and Mobility (EMEL) Digital, Direct #Well_Parked #Well_Rewarded uppOut

#Well_Parked #Well_Rewarded

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Sector Gobiernos y otras autoridades
Media Digital, Direct
Mercado Portugal
Agencia uppOut
Publicado enero 2018

Creditos y descripciones

Media: Web Film
Category: Government
Client: EMEL
Agency: uppOut
Lisbon’s Municipal Company of Parking and Mobility (EMEL) repeated their last year’s offering but doubled the pool of awards.
Residents of the capital city were surprised when approaching their vehicles only to find out they have been laced up with a special message and a voucher of 5€ for parking tolls paid through EMEL’s ePark APP.
At midnight of the 24th of December, the company launched a special event to reward 20.000 other drivers. The vouchers didn’t last a full day and by 3am 5.000 had already been given away. A major success for the brand.
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