The Promoticon TBWA\RAAD Dubai para McDonald's

The Promoticon

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Sector Comida rápida, Mobile applications
Media Publicidad en TV y cine, Digital
Mercado Emiratos Árabes Unidos
Agencia TBWA\RAAD Dubai
Executive Creative Director Fouad Malek
Creative Director Manuel Bordé
Art Director Oswaldo Sá, Pedro Velasquez
Copywriter Leonardo Konjedic, Alex Pineda
Publicado abril 2017

Premios

Cristal Festival 2017
Promo & Direct Restaurant & Fast Food Bronze
Marketing Innovation Retail / e-Commerce Bronze

Creditos y descripciones

With the Promoticon, customers can now spot what products they get for free when they order just by checking on the app icon. If it looks like a Big Mac, they get a free Big Mac. If it looks like Fries, Free fries! and so on with McDonald's most iconic products.The App icon changes without notice, so customers need to be in constant look for their favorite products.The campaign has launched with on Social Media as well as OOH. Agency: TBWA/Raad Dubai
Media: Interactive
Category: Restaurants & fast food
Agency: TBWA/Raad Dubai
Country: United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad Malek
Creative Director: Manuel Bordé
Art Director: Pedro Velasquez
Art Director: Oswaldo Sá
Copywriter: Leonardo Konjedic
Copywriter: Alex Pineda
Agency Producer: Andreea Mititiuc