Milka Digital The Laste Square Buzzman Paris

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The Laste Square

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Sector Chocolate
Media Digital
Mercado Francia
Agencia Buzzman Paris
Publicado febrero 2013


Epica Awards 2013
Public Relations Promotions & Incentives GOLD

Creditos y descripciones

Brand: Milka
Agency (& City): Buzzman Paris
Creative Director(s): Georges Mohammed-Chérif
Vice President: Thomas Granger
Copywriter(s): Miguel Durão
Art Director(s): Clément Séchet, Daniel Evans
Film Director(s): Zoé Fisher
Production Company Producer(s): Good PH
Agency Producer(s): Vanessa Barbel, Elodie Poupeau, Yoann Morin
Digital Producers: Laurent Marcus, François Cavalin
Digital Production: Anonymous Paris
Strategic Planning : Renaud Berthe
Agency Managers: Julien Levilain, Antoine Ferrari, Loïc Coelho
Short explanation
Would you buy a chocolate bar with the last square missing? Well, Buzzman has created a new campaign where is puting the generosity of Europe to the test. They've taken the last square from over 10 million Milka Chocolate bars and are giving paople the chance to claim their square back or give it to someone else. To bring life to Milka's brand prosmise's (dare to be tender) Buzzman decided to use the chocolate bar itself as the main media of the campaign.
Milka is the leading European chocolate and one of Mondelēz International billion-dollar brands. Milka chocolate unique lilac-colored packaging and the famous lilac cow symbolize the brand together with its Alpine heritage. Consumers in Europe and around the world love to enjoy a piece of Milka, inviting them to add a little bit of tenderness to their lives. Created by Suchard in 1901, Milka quickly became the milk chocolate tablets specialist, now expanding to more delicious varieties and new products.