Basketball Arnold Worldwide Boston para New Balance


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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Estados Unidos
Agencia Arnold Worldwide Boston
Art Director Rachel Wolak
Agencia de production Element Productions
Director Marc Colucci
Creative Director Howard Ronay - Mike Mcgrath - Gerald Cuesta, Roger Leebody - Arnold Boston - Luke Perkins
Copywriter Melanie Simonich
Producer Jaime Guild
Editor Kat Baker
Publicado julio 2013

Creditos y descripciones

New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers" on and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers," these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.
Category: Clothing & footwear
Client: New Balance
Agency: Arnold Worldwide, Boston
Production: Element Productions
Country: United States of America
Title: Ours vs Theirs, Basketball One-on-None
Director: Marc Colucci
Chief Creative Officer: Pete Favat
Creative Director: Mike Howard
Creative Director: Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Executive Producer: Mark Hankey
Executive Producer: Kristen Kearns
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood and Angus McCoubrey
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher
Line Producer: Mike Bowes
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab