Interactive Token Hunt Facebook game TBWA\RAAD Dubai para Newsfeed SmartApps

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Interactive Token Hunt Facebook game

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Sector Mobile applications
Media Digital
Mercado Emiratos Árabes Unidos
Agencia TBWA\RAAD Dubai
Creative Director Sophia Kenvold
Copywriter Shishir Mahendrakar
Publicado octubre 2017

Creditos y descripciones

Media: Digital
Brand: Newsfeed SmartApps
Brand: Infiniti
Geo: United Arab Emirates
Creative Director: Sophia Kenvold
Copywriter: Shishir Mahendrakar
Additional Credits: Dania Ghalayini, Kim Ravenhall / TBWA\RAAD Dubai
Published: October 2017
An engaging interactive Facebook post powered by Newsfeed SmartApps ( https://www.newsfeedsmartapps.... ) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.