Nike Digital Nike+ Kinect Training Akqa London

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Nike+ Kinect Training

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Sector Ropa de deporte
Media Digital
Mercado Reino Unido
Agencia Akqa London
Associate Creative Director Robert Thomsen
Executive Creative Director Duan Evans
Copywriter Hari Bajwa
Designer Stephanie Lindgren
Publicado marzo 2013


London International Awards 2013
Digital Sports Silver Winners

Creditos y descripciones

Entrant: AKQA, London
Nike/Microsoft Studios
"Nike+ Kinect Training"
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Corporate Name of Client: NIKE
Senior Global Director: Tesa Aragones
Senior Project Manager: Taraneh Khosrowshahi
Agency Account Directors: Geoff Northcott, Brian Snyder
Agency: AKQA , London
Chief Creative Officer: James Hilton
Executive Creative Director: Duan Evans
Associate Creative Director: Robert Thomsen
Copywriter: Hari Bajwa
Art Directors: Xavier Jacob
James Chorley
Design Company: AKQA
Game Developer: Sumo Digital LTD
Senior Designer: Patrick Lendrum
Designer: Stephanie Lindgren
Ben Parisot
Game Designer: Ben Gonshaw
Description of the Project:
"Nike+ Kinect Training is as good as a real trainer and costs less than 1hr's lesson." - Chris Anderson: Former Editor-in-Chief of Wired Magazine.
The best-selling Xbox Kinect title of the holiday season was created by a brand: Nike+ Kinect Training.
We started in 2010 with a vision to democratize personal training, merging Nike’s expertise in training with Microsoft’s Kinect tracking technology.
There was no benchmark for fitness capability, so we partnered with sports scientists to invent one. Algorithmic intelligence means every workout is fresh and personalized to you. By tracking your movement to a skeletal level we deliver precise feedback exactly when you need it. Live video streamed challenges bringing social training to your home.
Nike+ Kinect Training gives everyone a personal trainer 24/7, helping the world to get fit and stay fit and creating meaningful connections with Nike every day.