Rise Philippines, 1 [video] Akqa London, Firecracker Films para Nike

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Rise Philippines, 1 [video]

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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Filipinas
Agencia Akqa London
Agencia Firecracker Films
Publicado agosto 2016

Creditos y descripciones

BRAND: Nike
DIGITAL AGENCY: AKQA
PRODUCTION COMPANY: Firecracker Films
In the Philippines, basketball is a national obsession. However, only the chosen few get the chance they deserve.
We wanted to prove that no matter where you are from, when given the opportunity, anyone can Rise Beyond Belief and realize their dreams. We set out to find 24 young ballers, helping them overcome their adversities, and showcasing their stories to inspire a nation.
We created Five 'documentary-style' 20-minute episodes, shot and edited in weekly turnarounds to be aired on Philippines' TV5 every Sunday night. This redefined the way that a brand uses entertainment to engage and inspire a nation. The show was set to a beautiful soundtrack, including original tracks scored for us by hip-hop beatmaker Onra. Shot by award winning cinematographer Luke Jacobs and Director Max Fisher.