|Media||Publicidad en TV y cine, Digital|
|Agencia||Lew'Lara\TBWA Sao Paulo|
|Creative Director||Thiago Carvalho, Silvio Medeiros|
|Art Director||Phil Daijó|
|Copywriter||Juliano Ribas | Gabriel Sotero|
|Agencia de production||Barry Company|
Creditos y descripciones
Car travel can be boring for children. And not all parents are careful in traffic driving within the speed limit. Thinking about it, Nissan Brazil launches the application "Ne.bot - Nissan Educational Robot", which aims at the same time, entertain children and help adults to drive more safely. The new technology, which is a game with a robot with the name "Ne.bot" puts children as the new security item on a Nissan car. The Ne.bot "follows" the car as it flew to him, and is able to recognize the permitted speed on the way to analyze whether the driver is driving within the limit. If not, the robot does not "can handle" the pace to fly and breaks. An educational quiz, with questions about security, clean energy, among other things, is also part of the play. The higher the journey made within the safety standards, the more points will be won. The application is a partnership with Nissan Lew'LaraTBWA.