|Creative Director||Eva Santos|
|Caples Awards 2014|
|Other Media||Mobile marketing||Bronze|
Creditos y descripciones
Oreo is a cookie brand that was looking to hit its audience’s sweet spot with a mobile marketing campaign. Proximity Barcelona used the Oreo ritual as the foundation of a fun cell phone game: twist, lick, and dunk. The game, Tonguie, engages parents and kids with a virtual tongue that players train and care for so that it becomes the strongest tongue to lick an Oreo Double Cream. With this virtual game, Mondelez International—maker of Oreo—managed to capture moms and their eight- to 14-year-old children.