Oreo Digital TONGUIE Proximity Barcelona


Añadir a la colección
Añadir una nota
Sector Cookies
Media Digital
Mercado España
Agencia Proximity Barcelona
Creative Director Eva Santos
Publicado abril 2014


Caples Awards 2014
Other Media Mobile marketing Bronze

Creditos y descripciones

Oreo is a cookie brand that was looking to hit its audience’s sweet spot with a mobile marketing campaign. Proximity Barcelona used the Oreo ritual as the foundation of a fun cell phone game: twist, lick, and dunk. The game, Tonguie, engages parents and kids with a virtual tongue that players train and care for so that it becomes the strongest tongue to lick an Oreo Double Cream. With this virtual game, Mondelez International—maker of Oreo—managed to capture moms and their eight- to 14-year-old children.
Agency: Proximity Barcelona
Brand: Oreo
Art & Creative Directors: Eva Santos
Alba Vence
Sergio Lahoz
Copy Writers: Laura Cuni
Digital Production: Rubén Mejías
Account Director: Alba Cristóbal
Account Leadership: Montse del Hoyo
Laura García
Community Manager: Marina Robledo