Planet Fitness Digital Pat on the Back RT+P

Pat on the Back

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Sector Aparatos de gimnasio y fitness, Web pagina
Media Digital
Mercado Estados Unidos
Agencia RT+P
Director Woody Kay
Executive Creative Director Steve O’Connell
Art Director Jeremy Gilberto
Copywriter Jon Goldstein
Designer Michelle Maben
Producer Todd Taylor
Editor Vic Carreno
Publicado septiembre 2012

Creditos y descripciones

RT+P developed a program that captures Planet Fitness’ unique positioning and engages the social-sphere, growing their social presence, increasing brand interaction and ultimately, attracting new clients to Planet Fitness gyms. RT+P’s strategy takes the Judgment Free idea a step further, landing on a timeless gesture, the pat on the back (POTB). Receiving a pat on the back means that whatever you’re doing is working, just by being yourself.
Agency: Red Tettemer + Partners (RT+P)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Todd Taylor
ACD: Ari Garber
Art Director: Jeremy Gilberto
Copywriter: Jon Goldstein
Designer: Michelle Maben
Producers: Joe Mosca
Account Executive(s): Perry Morris, Elizabeth Latham

Photographer/Designer: Todd Taylor

Production Company: Red Tettemer + Partners & Beyond Imagination
Director: Woody
Director of Photography: Todd Taylor

Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer Joe Mosca
Music House: Red Tettemer + Partners
Composer: Todd Taylor
Producer: Todd Taylor

Sound Design: Todd Taylor
Sound designer: Todd Taylor