#Optoutside Venables Bell & Partners para REI 1440

#Optoutside

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Sector Ropa y Zapatos
Media Digital
Mercado Estados Unidos
Agencia Venables Bell & Partners
Executive Creative Director Paul Venables, Will Mcginness Venables Bell
Creative Director Lee Einhorn Venables Bell
Art Director Avery Oldfield
Designer Nicola Broderick, Jarrett Carr
Agencia de production Tool Of North America
Director Craig Allen, Benji Weinstein
Publicado marzo 2016

Premios

Cannes Lions 2016
Direct Campaign: Integrated Campaign led by Direct Gold Lion
Integrated Integrated: Integrated Campaign Gold Lion
Direct Sectors: Retail, e-Commerce, Restaurants & Fast Food Chains Gold Lion

Creditos y descripciones

Client: Rei
Title: #Optoutside
Category: Clothing / Footwear & Accessories
Agency: Venables Bell & Partners / San Francisco + North Kingdom / Los Angeles + Edelman / San Francisco + Starcom Mediavest Group / Chicago
Art Director: Avery Oldfield
Writer: Adam Wolinsky
Creative Director: Lee Einhorn
Designer: Jarrett Carr, Nicola Broderick
Production Company: Tool of North America / Santa Monica, Hutchco Technologies / Los Angeles, 14four / Spokane, Brickyard Vfx / Santa Monica
Director: Craig Allen, Benji Weinstein
Producer: Jake Grand, Lori Stonebraker, Jane Hutchins, Linda Jackson, Jeff Blodgett, Raquel Bedard, Anna Fields
Creative Team: Jeff Teicher, Adela Chung, Jacqueline Fodor, Jason Manz, Patrick Poulatian, Mandy Sorenson, Zach Fisher, Victor Bivol, David Fisher, Michelle Wells, Marc Mclean
Design Firm: North Kingdom / Los Angeles
Editor: Jim Hutchins, Patrick Oleary
Executive Creative Director: Paul Venables, Will Mcginness
Pr / Marketing: Edelman / San Francisco