Brazilian Vibes Publicis Conseil Paris para Renault

Brazilian Vibes

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Cédric Guéret
Art Director Cedric Auzannet
Copywriter Cedric Auzannet
Agencia de production Prodigious
Director Mathias Chellebourg
Producer Manila Vongsavanthong
Publicado noviembre 2016

Creditos y descripciones

In 2016, Renault has returned to Formula One as a team. This provides an opportunity to revisit legendary tracks like Interlagos in Brazil, tracks that were the stage of Renault’s past successes, with 12 world titles in 35 years – an unrivalled record so far. In the film conceived by Conseil Publicis for this return of Renault, we discover the drivers of the Renault team are taking a Samba lesson and learning some basic steps and how to sway their hips… before meeting them on the track and seeing how they apply this wild rhythm on the track in their Formula One car. Indeed, Renault is moving to the Brazilian beat for its return to Interlagos.
Media: Web Film
Category: Automotive
Client: Renault
Agency: Publicis Conseil
Production: PRODIGIOUS
Country: France
Director: Mathias Chellebourg
Executive Creative Director: Cedric Gueret
Creative Director: Cedric Gueret
Art Director: Cedric Auzannet
Copywriter: Cedric Auzannet
Producer: Manila Vongsavanthong
Producer: Francis Lanne
Producer: Manuel Henoque
Producer: Erick Bac
Sound: Joel Tessonneau
Sound: Alexis Blais
Client Team Director: Andreea Culcea
Client Team Director: Xavier Hourdeau
Client Team Director: Giovanni Costa
Client Team Director: Sara Rosenberg
Post production: Tara Galy-Nadal
Post production: Fanny Rizzotti
Agency Producer: PRODIGIOUS
Account team: Adrien Dumont
Account team: Stephanie Naudin
Account team: Domitille Bouvier
Account manager: Patrick Lara
Business Affairs : Carlos Serrano, Till Buisson, Jeanne Rault