|Media||Publicidad en TV y cine, Digital|
|Agencia||Publicis Conseil Paris|
|Executive Creative Director||Cédric Guéret|
|Art Director||Cedric Auzannet|
|Agencia de production||Prodigious|
Creditos y descripciones
In 2016, Renault has returned to Formula One as a team. This provides an opportunity to revisit legendary tracks like Interlagos in Brazil, tracks that were the stage of Renault’s past successes, with 12 world titles in 35 years – an unrivalled record so far. In the film conceived by Conseil Publicis for this return of Renault, we discover the drivers of the Renault team are taking a Samba lesson and learning some basic steps and how to sway their hips… before meeting them on the track and seeing how they apply this wild rhythm on the track in their Formula One car. Indeed, Renault is moving to the Brazilian beat for its return to Interlagos.