Renault Digital, Design & Branding, Case study The Dream Cradle Publicis Buenos Aires, Publicis Conseil Paris, Publicis Italy

The Dream Cradle

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Sector Hogar y Mascotas
Media Digital, Design & Branding, Case study
Mercado Argentina
Agencia Publicis Buenos Aires
Executive Creative Director Fabio Mazia
Creative Director Ignacio Jardón, Paula Kozub
Creative Publicis Conseil Paris
Creative Publicis Italy
Agencia de production Filmmaster
Agencia de production Landia
Director Shannon Agustin Carbonere
Publicado abril 2017


LIA Awards 2017
Design Product Design Silver Winner

Creditos y descripciones

It was concepted by Publicis Argentina and helped developed by Publicis Italy. Following an official partnership with global babycare brand – Chicco – Renault have now made this idea a reality that will be available for mass market in early 2018 (after a year of working on the product).

Agencies: Publicis Argentina, Publicis Italy, Publicis Conseil

Renault Latin America
Advertising and Digital Marketing Manager: Juan Marcelo de Carlo.
Advertising and Media Coordinator: Noel Castillo
Digital Marketing and CRM Coordinator: Eugenia Guerra
Marketing Director: Eric Pasquier

Publicis Argentina
Excecutive Creative Director: Fabio Mazía
Creative Director: Ignacio Jardon, Paula Kozub
Regional Account Director: Ivan Pinzón
Agency Producer: Sebastian Taruella

Production Company: Landia
Director: Shannon, Agustin Carbonere
Executive producer: Adrian D´Amario
Producer: Diego Dutil
Music: Papa Music

Renault Italy
Advertising, Digital and CRM Manager: Elisabeth Leriche
Advertising Executive: Enrica Bellomo

Publicis Italy
Global Chief Creative Officer Publicis WW and CEO, Publicis Italy: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Creative Director: Francesco Martini, Alessandro Izzillo
Associate Creative Director & Art Director: Eddy Guimaraes
Associative Creative Director & Copywriter: Emanuele Viora
Client Service Team : Daniela Di Maio, Ilaria Lorenzetti, Benedetta Virga, Giulia Claris Ratti
Strategic Planner: Bela Ziemann
TV Producer: Giulia Atzori

Production Filmmaster Productions
Regia: Davide Gentile
DOP: Luca Costantini e Fabio Casati
Executive Producer: Lorenzo Cefis
Producer: Nicole Lord
Editor: Stuart Greenwald and Alice Baragetti
Sound design: General Jingles

Renault Corporate
VP - Global Brand Strategy and Marketing Communications: Bastien Schupp
Content & Media Director: Carine Gailliez
Brand advertising manager: Giovanni Costa
Project manager: Mathilde Chaise

Publicis Conseil
Worldwide Creative Director Renault and ECD, Publicis Conseil: Marcelo Vergara
Worldwide Account Director Renault and Managing Director, Publicis Conseil: Patrick Lara
Client Service Team: Charlotte Baudry, Adrien Dumont