The Blue Ball Foundation Digital Game of Balls [image] 6 M&C Saatchi Sydney

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Game of Balls [image] 6

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Sector Organizaciones benéficas, fundaciones, voluntarios , Against Cancer (en)
Media Digital
Mercado Australia
Agencia M&C Saatchi Sydney
Chief Creative Officer Andy Dilallo
Executive Creative Director Ben Welsh
Creative Director Ant Melder
Art Director David Jackson
Copywriter Josh Bryer
Publicado enero 2016


D&AD Awards, 2016
Branded Content & Entertainment Branded Content & Entertainment - Tactical Wood Pencil

Creditos y descripciones

Agency: M&C Saatchi & Bang Pr
Client: Blue Ball Foundation
Art Director: David Jackson
Chief Creative Officer: Andy Dilallo
Copywriter: Josh Bryer
Creative Director: Ant Melder
Executive Creative Director: Ben Welsh
Chief Executive Officer: Jaimes Leggett
Managing Director: Annalise Brown
Pr Manager: Zoe Finlayson
Pr Manager: Peta Frost
Pr Manager: Matt Porter
Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early.
Luckily, we knew where we could reach them… Introducing GAME OF BALLS. For the first time ever, an actual porno was interrupted by a public health message.
We literally caught men with their pants down. Our media idea spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks, and reaching 15+ million and counting…