An app that detects Manterruption BETC São Paulo para Woman Interrupted

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An app that detects Manterruption

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Sector Anuncios de servicio público , Mobile applications
Media Publicidad en TV y cine, Digital
Mercado Brasil
Agencia BETC São Paulo
Chief Creative Officer Erh Ray
Creative Nathalie Lourenço, Jose Pedro Bortolini, Rodolfo Barreto, Daniel Schiavon
Agencia de production Comando S Audio Producoes
Agencia de production Honey Bunny Films
Agencia de production Sentimental Filme
Publicado marzo 2017

Creditos y descripciones

Title: Woman Interrupted
Agency: BETC São Paulo
Client: Woman Interrupted
Produto: Woman Interrupted App
CCO: Erh Ray
CSO: Gal Barradas
Creative Diretor: Erh Ray, Rodolfo Barreto
Head of Art: Daniel Schiavon
Creative: Rodolfo Barreto, Daniel Schiavon, Nathalie Lourenço, José Bortolini
Strategy: Gal Barradas, Rodolfo Barreto, Daniel Schiavon
Project Manager: Thiago Carneiro
Production: Teteu Savioli, Júlia Ramos
Tech Developer Partner: Brave
Technology Support Partners: OneDayTesting, WeWrite
Production Companies: Honey Bunny Films, Sentimental Filmes, Comando S Audio
Communication & PR Director: Camila Nakagawa
Subject : This Women’s Day, let’s talk about MANTERRUPTION
Message : You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
To highlight this fact, BETC Sao Paolo released an online video showing women being interrupted.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
An app has also being created that can help women count how many times they are being victim of MANTERRUPTION.
App link on the App Store:
App link on Google Play:
And last but not least, a website has been developed, that offers stats about MANTERRUPTION and asks the public to join the cause.
Link to the website: http://www.womaninterruptedapp...
Date : Mailed the 06 March 2017