McDonald's Publicidad exterior, Publicidad exterior, Case study THOUGHT BUBBLE Leo Burnett London


Añadir a la colección
Añadir una nota
Sector Comida rápida
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Ambiente, Case study
Mercado Reino Unido
Agencia Leo Burnett London
Creative Director Adam Tucker, Pete Heyes, Matt Lee Adamandeveddb
Producer Lou Pegg, Becky Crilly, Thomas Stimson
Agencia de production Grand Visual
Director Dan Dawson
Publicado febrero 2014


Kinsale Shark Advertising Festival 2014
AMBIENT Interactive experience Bronze

Creditos y descripciones

Alternative Title: SEE ONE. WANT ONE.
Agency: Leo Burnett London
Category: All foods
Client: McDonald's
Creative Director: Matt Lee, Pete Heyes & Adam Tucker
Creative Team: Phillip Meyler and Darren Keff
Account Director: Rob Cooling and Angus Maclay
Client Marketing Director: Alistair Macrow and Steve Hill
Production Company: Leo Burnett/Grand Visual
Director: Dan Dawson
Producer: Lou Pegg, Becky Crilly and Thomas Stimson
Developer Graphics: Andy Allen
Other Credits:
Jon Jones and Mike Farrance - Technologists
The Big Mac Is The First Product That Springs To Mind When You Think Of Mcdonalds. And When You Start Thinking About One Its Pretty Hard To Stop Thinking About One Because It Looks And Tastes Like No Other Burger.
To Illustrate This Point We Implemented Interactive Digital Billboards On Busy London Streets. The Moment A Passerby Saw The Image Of The Giant Big Mac On The Billboard It Immediately Produced A Thought Bubble Of A Big Mac Above Their Head. That Thought Then Followed Them Around And Proved Very Tricky To Shake Off.