Skateboards Made By Bears White Rabbit para WWF

Skateboards Made By Bears

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Sector Organizaciones benéficas, fundaciones, voluntarios , Las cuestiones ambientales y de los animales
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Ambiente, Design & Branding, Case study
Mercado Hungría
Agencia White Rabbit
Director Emil Goodman, Mendrei Miklós
Art Director István Bracsok, Marcell Szoke, Akos Lugossy
Copywriter Adam Farkas, Levente Kovacs
Client Service Director Levente Bálint
Producer Gergely Angyal
Editor David Laposi
Publicado marzo 2016


Ad Stars 2016
Outdoor Ambient (Non standard and Free-format outdoor advertising): Small Scale Special Solutions Crystal

Creditos y descripciones

Entrant Agency: White Rabbit Budapest
Client: Wwf Hungary
Brand: Wwf Hungary
Product/service: Designed By Nature Skateboards
Release Date: 17.03.2016
Advertising Agency: White Rabbit Budapest
Production Agency: Umbrella
Creative Director: Istvan Bracsok
Creative Director: Levente Kovacs
Art Director: Istvan Bracsok
Copywriter: Levente Kovacs
Art Director: Akos Lugossy
Art Director: Marcell Szoke
Copywriter: Adam Farkas
Client Service Director: Levente Balint
Strategy Director: Csilla Kovari
Director: Miklos Mendrei
Director: Emil Goodman
Executive Prodcuer: Zoltan Hidvegi
Executive Prodcuer: Miklos Kazmer
Producer: Gergely Angyal
Production Manager: Andras Genser
Director Of Photography: Daniel Racz
Editor: David Laposi
Senior Manager: Orsolya Nagy-Sandor
Vfx Producer: Csaba Toth
Vfx Supervisor: Gyorgy Laklott
Other: Viktor Uhrin
Sound Designer: Simon Koch
Developer: Gergely Karacsonyi
To address Hungarian young people and make them aware of the importance of conservation, we focused on a small, but influential community: skateboarders. This group of opininon leaders could help spreading our message, and send it to a wider and younger audience. But they're quite immune to traditional commercial messages.
So we created unique skateboards that resonated with the attitudes and lifestyle of our audience – with the help of real bears.