Go Outside Publicidad exterior, Publicidad exterior GO VISIT YOUR WALLPAPER Talent Marcel

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GO VISIT YOUR WALLPAPER

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Sector Revistas, Confitería
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Ambiente
Mercado Brasil
Agencia Talent Marcel
Executive Creative Director Joao Livi
Art Director Leo Macias, Zico Farina
Copywriter Philippe Degen, Pedro Bullos
Producer Ingo Ramos Dos Santos, Diogo Piccinino
Photographer Rodrigo Ribeiro
Account Supervisor Erick Sobral
Illustrator Guilherme Martins, Leandro Camara Leal Pestana
Publicado junio 2010

Premios

Cannes Lions 2010
Outdoor Ambient: Special Build Bronze

Creditos y descripciones

Type of Entry: Ambient
Category: Ambient: Special Build
Title: GO VISIT YOUR WALLPAPER
Advertiser/Client: GO OUTSIDE
Product/Service: MAGAZINE
Entrant Company: TALENT São Paulo, BRAZIL
Advertising Agency: TALENT São Paulo, BRAZIL
Executive Creative Director: João Livi
Creative Director: Leo Macias/Philippe Degen
Copywriter: Philippe Degen/Pedro Bullos
Advertiser's Supervisor: Eduardo Camara
Account Manager: Erick Sobral
Account Supervisor: Erick Sobral
Producer: Ingo Santos/Diogo Piccinino
Art Buyer: Mario Coelho
Art Director: Leo Macias/Leandro Câmara
Illustrator: Guilherme Martins/Leandro Câmara
Photographer: Rodrigo Ribeiro
Description of Ambient execution:
Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with our call to action was placed at the site as a signature. The action leaded to a website where people were encouraged to do their own wallpaper. All they needed to do was download the icons, go to a beautiful place, click them and send to the blog. The best ones would win prizes.