Instead Of Cafe [image] Instinct Moscow para IKEA

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Instead Of Cafe [image]

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Sector Muebles para el hogar , Centros comerciales
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Case study
Mercado Rusia
Agencia Instinct Moscow
Art Director Anna Kau-Ten-Chzhi
Copywriter Eugenia Babior
Publicado abril 2016


Red Apple International Advertising Festival 2016
The Grand Prix Winners - The Grand Prix
Promo campaigns Best integrated campaign Gold
Media projects Best usage of non-standard advertising (New media) Bronze

Creditos y descripciones

Campaign name: New Ideas to Eat
Registrant: Instinct (BBDO Group)
Brand name: IKEA
Art Director: Anna Kau-Ten-Chzhi
Creative director: Kolya Fabrika
Copywriter: Eugenia Babior
Other credits: Chief Creative Officer, Roman Firainer & Yaroslav Orlov
Creative idea explanation: Expensive restaurants are closing one after another because of the crisis 2015 in Russian. To save money people stopped using public catering. IKEA decided to prove that home kitchen could easily beat restaurant experience. And IKEA opened a unique branded service IKEA Instead of Cafe" in Moscow and St. Petersburg. "IKEA Instead of Cafe" is not a cafe or a restaurant, it is a place where everyone can cook their favorite dishes, celebrate the holiday, arrange a romantic date or just have a good time together and at the same time test drive IKEA kitchens. And do not spend the money."