Transavia Airlines Publicidad exterior, Case study Snackholidays Les Gaulois


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Sector Aerolineas
Media Publicidad exterior, vallas publicitarias, carteles, vehículos, Case study
Mercado Francia
Agencia Les Gaulois
Director Julien Bouvet
Art Director Tristan Lecuyer
Copywriter Lilian Moine
Agencia de production Hercule
Executive Creative Director Marco Venturelli
Art Director Doucet Julien
Editor Pierre Laisné.
Publicado mayo 2015


D&AD Awards, 2016
PR Creative B2c Campaign - Low Budget - Under 60k Wood Pencil
Integrated & Innovative Media Innovative Media Wood Pencil

Creditos y descripciones

Client: Transavia
Product: Airline Company
Entrant: Les Gaulois Puteaux, France
Title: Snackholidays
Product/Service: Airline Company
Entrant Company: Les Gaulois Puteaux, France
Advertising Agency: Les Gaulois Puteaux, France
Media Agency: Kr Media Neuilly S/Seine, France
Production Company: Hrcl Records Puteaux, France
Ceo In Charge Of The Creation: Gilbert Scher (Les Gaulois)
Executive Creative Director: Marco Venturelli (Les Gaulois)
Executive Creative Director: Luca Cinquepalmi (Les Gaulois)
Copywriter: Lilian Moine (Les Gaulois)
Art Director: Julien Doucet (Les Gaulois)
Managing Director: Elisabeth Billiemaz (Les Gaulois)
Account Manager: Aurore Cornen (Les Gaulois)
Marketing Team: Stephanie Pigaglio (Les Gaulois)
Marketing Team: Lisa Donnadieu (Les Gaulois)
Head Of Tv: Christopher Thiery (Les Gaulois)
Tv Producer: Sarah Bouadjera (Les Gaulois)
Art Director: Tristan Lecuyer (Les Gaulois)
Editor: Pierre Laisne (Les Gaulois)
Director: Julien Bouvet (Les Gaulois)
Production Manager: Maxime Bouyer (Les Gaulois)
Head Of Digital: Guillaume Liziard (Les Gaulois)
Head Of Digital: Olivier Tewfik (Les Gaulois)
Digital Project Manager: Sandrine Lafont (Les Gaulois)
Digital Manager Project: Romain Cialdella (Les Gaulois)
We used the vending machine and the supermarket shelves as a communication tool, not only to
sell the products. They were strategically placed in customers everyday life, in the moment where
they most dream of an holiday.
We created customized messages on dedicated supports to bring our customer directly to the
closest point of sales, with localized poster and clean tag on the floor.
We invested in digital and traditional billboards to promote the snacks.
We covered the entire movie theatre with our message.