Adidas Publicidad exterior adidas Tennis Collection by Pharrell Williams [Supporting Images] 2 Lloyd & Co

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adidas Tennis Collection by Pharrell Williams [Supporting Images] 2

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Sector Ropa de deporte
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Mundial
Agencia Lloyd & Co
Art Director Caroline Cox
Creative Phoebe Mak, Prue Treweeke
Publicado octubre 2017

Premios

Lions Craft 2018
Industry Craft Lions Art Direction > Brand & Communications Design Gold Lion
Industry Craft Lions Photography > Brand & Communications Design Silver Lion

Creditos y descripciones

Brand ADIDAS
Entrant ADIDAS HERZOGENAURACH
ADIDAS Herzogenaurach, Germany Entrant Company
LLOYD (+CO.) New York, USA Idea Creation
I AM OTHER Beverly Hills, USA Idea Creation
GLAM PR Los Angeles, USA Production
WE FOLK New York, USA Additional Company
Doug Lloyd Lloyd&Co Chief Creative Director
Phi Hollinger i am OTHER Creative Director
Viviane Sassen We Folk Photographer
Caroline Cox Lloyd&Co Art Director
Phoebe Mak Lloyd&Co Creative
Kris Lindblade Lloyd&Co Production
Marie Lamonica Lloyd&Co Senior Account Manager
Andrea Kim Lloyd&Co Account Manager
Prue Treweeke Lloyd&Co Creative
Georgia Wagstaff Adidas Communications Manager
Justin Townsend Adidas Production
Luceny Fofana Adidas Senior Communications Manager
Senior Communications Manager Adidas Senior Communications Manager
Entry Summary
For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life:
Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool.
The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.