American Express Publicidad exterior The Backing Billboard, 1

The Backing Billboard, 1

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Sector Servicios bancarios y financieros
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Reino Unido, Estados Unidos
Publicado junio 2018

Creditos y descripciones

Brand: American Express
Published: June 2018
Synopsis:
As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.
The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”
The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.