Do drink and drive Kevlar para Café Copacabana

Do drink and drive

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Sector Cafe (en), Traffic safety (en)
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Bolivia
Agencia Kevlar
Creative Director Pablo Jove, Gonzalo Bagnasco
Art Director Alejandro Sejas, Oscar Olivarez
Copywriter Israel Blanco
Publicado septiembre 2017

Creditos y descripciones

Category: Public Interest, NGO
Media: Outdoor
Brand: Café Copacabana
Agency: Kevlar
Geo: Bolivia
Advertising Agency: Kevlar, Bolivia
Creative Directors: Gonzalo Bagnasco, Pablo Jove
Art Directors: Oscar Olivarez, Alejandro Sejas
Copywriter: Israel Blanco
Additional Credits: Héctor Peñaranda, Ana Silvestro
Published: September 2017
Description:
On Bolivia's highways, more than 50% of accidents are caused by fatigue and lack of concentration at the wheel. Did we need to say anything else?
Do drink and drive