COCA-COLA KNITTED BILLBOARD McCann Belgrade para Coca-cola

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COCA-COLA KNITTED BILLBOARD

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Sector Energy Drinks (en)
Media Publicidad exterior, vallas publicitarias, carteles, vehículos
Mercado Serbia
Agencia McCann Belgrade
Creative Director Jana Savic Rastovac
Art Director Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriter Dubravka Petrovic, Sandra Stojanović
Agencia de production Sodapop
Publicado septiembre 2017

Creditos y descripciones

Advertised brand: The Coca-Cola Company
Advert title(s): COCA-COLA KNITTED BILLBOARD
Headline and copy text (in English): TASTE THE FEELING; localisation - THAT’S THE FEELING
Media: Outdoor - Out of Home Advertising
Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Director: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriter: Dubravka Petrović, Sandra Stojanović
Illustrator:
Photographer:
Additional credits:
Account team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production house: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting lades: Mira Lekić, Nena Hodak, Olivera Savić
Published: September, 2017.
Synopsis: In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: